Journal of Product and Brand Management

The perceptions of the BMW Mini brand: the importance of historical associations and the development of a model
pp. 228-238(11)
Authors: Simms, C.D.; Trott, P.

The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research
pp. 239-249(11)
Authors: Reppel, Alexander E.; Szmigin, Isabelle; Gruber, Thorsten

Managing the risk aspects of the product development process at the Upjohn Company
pp. 250-254(5)
Authors: Katsanis, Lea Prevel; Pitta, Dennis

Brands, artifacts and design theory: a call to action
pp. 255-256(2)
Author: Ewing, Michael T.

Using polarisation to identify variations in behavioural loyalty to price tiers
pp. 257-264(8)
Authors: Jarvis, Wade; Rungie, Cam; Goodman, Steven; Lockshin, Larry

The effect of price as a marketplace cue on retail patronage
pp. 265-271(7)
Authors: Moore, Marguerite; Carpenter, Jason

The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence
pp. 272-279(8)
Author: Gaston-Breton, Charlotte