Journal of Product and Brand Management

A framework for brand revitalization through an upscale line extension
pp. 157-167(11)
Authors: Munthree, Shantini; Bick, Geoff; Abratt, Russell

Line Logic™ on the bow tie
pp. 168-172(5)
Authors: Reffue, Doug; Crittenden, Victoria L.

Does the tail wag the dog? Brand personality in brand alliance evaluation
pp. 173-183(11)
Authors: James, David O.; Lyman, Madge; Foreman, Susan K.

Consumer confusion in the Chinese personal computer market
pp. 184-193(10)
Authors: Leek, Sheena; Kun, Dai

The new product development process: let the voice of the salesperson be heard
pp. 194-202(9)
Authors: Judson, Kimberly; Schoenbachler, Denise D.; Gordon, Geoffrey L.; Ridnour, Rick E.; Weilbaker, Dan C.

How are prices set? An exploratory investigation in the Greek services sector
pp. 203-213(11)
Authors: Avlonitis, George; Indounas, Kostis

Demand restrictions in price-based decisions: managers versus consumers
pp. 214-224(11)
Authors: Díaz, Isabel María Rosa