Journal of Product and Brand Management

Why are all financial services brands not great?
pp. 88-97(10)
Authors: Chernatony, Leslie de; Cottam, Susan

Are brands forever? How brand knowledge and relationships affect current and future purchases
pp. 98-105(8)
Authors: Esch, Franz-Rudolf; Langner, Tobias; Schmitt, Bernd H.; Geus, Patrick

Brand corrosion: mass-marketing's threat to luxury automobile brands after merger and acquisition
pp. 106-120(15)
Authors: Štrach, Pavel; Everett, André M.

Customer advocacy and brand development
pp. 121-129(9)
Authors: Lawer, Christopher; Knox, Simon

Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy
pp. 130-138(9)
Author: Romani, Simona

Dimensions of price salience: a conceptual framework for perceptions of multi-dimensional prices
pp. 139-147(9)
Authors: Kim, Hyeong Min; Kachersky, Luke

Beyond branding: from abstraction to cubism
pp. 148-149(2)
Author: Ind, Nicholas

Innovations in new product development at Universal Pipe and Fittings
pp. 150-154(5)
Authors: Swan, Hobart; Pitta, Dennis