Authors: Franzak, Frank; Pitta, Dennis

Source: Journal of Product and Brand Management, Volume 14, Number 7, 2005 , pp. 462-467(6)

Publisher: Emerald Group Publishing Limited

Abstract:

<B>Purpose</B> - The purpose of this article is to provide an insight into the spice industry. <B>Design/methodology/approach</B> - Uses Eastern Spice & Flavorings as a case study and focuses on its international product development group. <B>Findings</B> - Despite the company's origins as a family-owned small business, it competes in the global marketplace. To compete successfully, it must localize its blends. Until the company can establish new product development (NPD) centers in its major overseas markets, regional teams from Richmond that could travel to foreign markets to aid product development would be a solution to increasing sales. <B>Originality/value</B> - Discusses Eastern Spice & Flavorings and its new product development.

Keywords: Food industry; Product development

Document Type: Research article

DOI: http://dx.doi.org/10.1108/10610420510633422

Publication date: 2005-12-01

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