Journal of Product and Brand Management

An empirical analysis of the brand personality effect
pp. 404-413(10)
Authors: Freling, Traci H.; Forbes, Lukas P.

Does brand loyalty influence double jeopardy? A theoretical and empirical study
pp. 414-423(10)
Authors: Bandyopadhyay, Subir; Gupta, Kunal; Dube, Laurette

Moderating effect of type of product exchanged in long-term orientation of firm-supplier relationships: an empirical study
pp. 424-437(14)
Authors: Redondo, Yolanda Polo; Fierro, Jesús J. Cambra

Technological congruence and perceived quality of brand extensions
pp. 438-447(10)
Authors: Story, John; Loroz, Peggy Sue

Hyperchoice and high prices: an unfair combination
pp. 448-454(7)
Author: Maxwell, Sarah

How do markets behave? The adjustment of price endings
pp. 455-459(5)
Author: Aalto-Setala, Ville

Brand management and the challenge of authenticity
pp. 460-461(2)
Author: Beverland, Michael

New product development at Eastern Spice & Flavorings
pp. 462-467(6)
Authors: Franzak, Frank; Pitta, Dennis