Journal of Product and Brand Management

Price perceptions, merchant incentives, and consumer welfare
pp. 357-361(5)
Author: Lichtenstein, Donald R

Economics and marketing on pricing: how and why do they differ?
pp. 362-374(13)
Authors: Skouras, Thanos; Avlonitis, George J; Indounas, Kostis A

Good news! Behavioral economics is not going away anytime soon
pp. 375-378(4)
Author: Cox, Donald

Do higher face-value coupons cost more than they are worth in increased sales?
pp. 379-386(8)
Authors: Barat, Somjit; Paswan, Audhesh K

Pricing differentials for organic, ordinary and genetically modified food
pp. 387-392(6)
Authors: Mather, Damien; Knight, John; Holdsworth, David

Differential effects of price-beating versus price-matching guarantee on retailers' price image
pp. 393-399(7)
Authors: Desmet, Pierre; Nagard, Emmanuelle Le