Journal of Product and Brand Management

Online consumer communities and their value to new product developers
pp. 283-291(9)
Authors: Pitta, Dennis A.; Fowler, Danielle

Effective marketing of small brands: niche positions, attribute loyalty and direct marketing
pp. 292-299(8)
Authors: Jarvis, Wade; Goodman, Steven

Customer and brand manager perspectives on brand relationships: a conceptual framework
pp. 300-309(10)
Authors: Jevons, Colin; Gabbott, Mark; Chernatony, Leslie de

Brand sickness and health following major product withdrawals
pp. 310-321(12)
Authors: Eagle, Lynne; Hawkins, Jacinta; Kitchen, Philip J.; Rose, Lawrence C.

When Hershey met Betty: love, lust and co-branding
pp. 322-329(8)
Authors: Askegaard, Søren; Bengtsson, Anders

Are hypermarket prices different from discount store prices?
pp. 330-337(8)
Authors: Cataluña, Francisco Javier Rondán; Franco, Manuel J. Sánchez; Ramos, Angel Francisco Villarejo

Memory distortion and consumer price knowledge
pp. 338-347(10)
Author: Xia, Lan