Journal of Product and Brand Management logo Emerald Group Publishing Limited logo

Publisher: Emerald Group Publishing Limited

Volume 14, Number 4, 2005
Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content

< previous issue | next issue > | all issues

A functional and symbolic perspective to branding Australian SME wineries
pp. 220-227(8)
Authors: Mowle, James; Merrilees, Bill

Successful brand management in SMEs: a new theory and practical hints
pp. 228-238(11)
Author: Krake, Frank B.G.J.M.

How screening criteria change during brand development
pp. 239-249(11)
Authors: Saunders, John; Wong, Veronica; Stagg, Chris; Fontan, Mariadel Mar Souza

Brand extensions: brand concept congruency and feedback effects revisited
pp. 250-257(8)
Authors: Thorbjørnsen, Helge

Tourism destination branding complexity
pp. 258-259(2)
Author: Pike, Steven

Inland technology: the quest for genuine replicas
pp. 260-263(4)
Author: Pitta, Dennis

Risk and maximum acceptable discount levels
pp. 264-270(7)
Authors: Drozdenko, Ronald; Jensen, Marlene

Buyer behavior and procedural fairness in pricing: exploring the moderating role of product familiarity
pp. 271-276(6)
Authors: Shehryar, Omar; Hunt, David M

< previous issue | next issue > | all issues

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A