Journal of Product and Brand Management

A functional and symbolic perspective to branding Australian SME wineries
pp. 220-227(8)
Authors: Mowle, James; Merrilees, Bill

Successful brand management in SMEs: a new theory and practical hints
pp. 228-238(11)
Author: Krake, Frank B.G.J.M.

How screening criteria change during brand development
pp. 239-249(11)
Authors: Saunders, John; Wong, Veronica; Stagg, Chris; Fontan, Mariadel Mar Souza

Brand extensions: brand concept congruency and feedback effects revisited
pp. 250-257(8)
Authors: Thorbjørnsen, Helge

Tourism destination branding complexity
pp. 258-259(2)
Author: Pike, Steven

Inland technology: the quest for genuine replicas
pp. 260-263(4)
Author: Pitta, Dennis

Risk and maximum acceptable discount levels
pp. 264-270(7)
Authors: Drozdenko, Ronald; Jensen, Marlene

Buyer behavior and procedural fairness in pricing: exploring the moderating role of product familiarity
pp. 271-276(6)
Authors: Shehryar, Omar; Hunt, David M