Journal of Product and Brand Management

Consumer-based brand equity: improving the measurement - empirical evidence
pp. 143-154(12)
Authors: Pappu, Ravi; Quester, Pascale G; Cooksey, Ray W

A brand orientation typology for SMEs: a case research approach
pp. 155-162(8)
Authors: Wong, Ho Yin; Merrilees, Bill

Human resource management's role in internal branding: an opportunity for cross-functional brand message synergy
pp. 163-169(7)
Authors: Aurand, Timothy W; Gorchels, Linda; Bishop, Terrence R

Sales promotion effectiveness: the impact of consumer differences at an ethnic-group level
pp. 170-186(17)
Authors: Kwok, Simon; Uncles, Mark

Does brand trust matter to brand equity?
pp. 187-196(10)
Authors: Delgado-Ballester, Elena; Munuera-Alemán, José Luis

An investigation into the timing of consumer requests for price-matching refunds
pp. 197-205(9)
Author: Kukar-Kinney, Monika

The locus effect on inertia equity
pp. 206-210(5)
Author: Ye, Gewei