Journal of Product and Brand Management

Broad sensory branding
pp. 84-87(4)
Author: Lindstrom, Martin

Dimensions of wine region equity and their impact on consumer preferences
pp. 88-97(10)
Authors: Orth, Ulrich R; Wolf, Marianne McGarry; Dodd, Tim H

Hispanic versus Anglo male dominance in purchase decisions
pp. 98-105(8)
Author: Ogden, Denise T

Examining the effects of service brand communications on brand evaluation
pp. 106-116(11)
Authors: Grace, Debra; O'Cass, Aron

Names, brands, branding: beyond the signs, symbols, products and services
pp. 117-118(2)
Author: Jevons, Colin

From market entry to new product development in China: Environmental Systems Controls
pp. 119-122(4)
Author: Pitta, Dennis

Framing a price bundle: the case of "buy/get" offers
pp. 123-128(6)
Author: Raghubir, Priya

E-tail and retail reference price effects
pp. 129-136(8)
Authors: Hardesty, David M; Suter, Tracy A