Journal of Product and Brand Management

Brand trust and brand extension acceptance: the relationship
pp. 4-13(10)
Author: Reast, Jon D

Universal appeals with local specifications
pp. 14-28(15)
Authors: Hsieh, Ming-Huei; Lindridge, Andrew

Tactical launch decisions: influence on innovation success/failure
pp. 29-38(10)
Authors: Garrido-Rubio, Ana; Polo-Redondo, Yolanda

Countering negative country-of-origin with low prices: a conjoint study in Vietnam
pp. 39-48(10)
Authors: Speece, Mark; Nguyen, Duc Phung

Brand power revisited: measuring brand equity in cyber-space
pp. 49-56(8)
Authors: Na, WoonBong; Marshall, Roger

Loyalty to price tiers in purchases of bottled wine
pp. 57-64(8)
Authors: Romaniuk, Jenni; Dawes, John

Dynamics of price sensitivity among mobile service customers
pp. 65-73(9)
Author: Munnukka, Juha