Journal of Product and Brand Management

Brand alliance dependency and exclusivity: an empirical investigation
pp. 477-487(11)
Authors: Rodrigue, Christina S.; Biswas, Abhijit

Building brand loyalty through individual stock ownership
pp. 488-497(10)
Authors: Schoenbachler, Denise D.; Gordon, Geoffrey L.; Aurand, Timothy W.

The impact of e-mail marketing on brand loyalty
pp. 498-505(8)
Authors: Merisavo, Marko; Raulas, Mika

Evaluating potential brand associations through conjoint analysis and market simulation
pp. 506-513(8)
Author: Dean, Dwane Hal

Influence of price endings on price recall: a by-digit analysis
pp. 514-524(11)
Authors: Schindler, Robert M.; Chandrashekaran, Rajesh