Journal of Product and Brand Management

Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention
pp. 379-389(11)
Authors: Bidisha Burman; Abhijit Biswas

Consumer price knowledge in the German retail market
pp. 390-405(16)
Authors: Heiner Evanschitzky; Peter Kenning; Verena Vogel

Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio-cultural characteristics
pp. 406-428(23)
Authors: Isabel María Rosa-Díaz

Pricing dynamics in the online consumer electronics market
pp. 429-441(13)
Authors: Xiaolin Xing; Fang-Fang Tang; Zhenlin Yang

Capturing the effects of coupon promotions in scanner panel choice models
pp. 442-452(11)
Authors: Jorge M Silva-Risso; Randolph E Bucklin

Iso-profit pricing for product lines
pp. 453-468(16)
Author: David J Curry