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Publisher: Emerald Group Publishing Limited

Volume 13, Number 5, 2004
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Using positioning models to measure and manage brand uncertainty
pp. 294-302(9)
Authors: Amit K Ghosh; Goutam Chakraborty

Assessing the impact of a very successful price promotion on brand, category and competitor sales
pp. 303-314(12)
Author: John Dawes

Positioning strategies and incidence of congruence of two UK store card brands
pp. 315-328(14)
Author: Charles Blankson

Factors influencing consumer perceptions of brand trust online
pp. 329-342(14)
Author: Hong-Youl Ha

The impact of market structure on pricing objectives of service firms
pp. 343-358(16)
Authors: George J Avlonitis; Kostis A Indounas

Duopoly pricing under risk aversion and parameter uncertainty
pp. 359-368(10)
Authors: S Chan Choi; Sharan Jagpal

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