Journal of Product and Brand Management

The importance of brand equity to customer loyalty
pp. 217-227(11)
Authors: Steven A Taylor; Kevin Celuch; Stephen Goodwin

Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy
pp. 228-241(14)
Authors: Cleopatra Veloutsou; Evangelos Gioulistanis; Luiz Moutinho

Cross-national applicability of a perceived risk-value model
pp. 242-256(15)
Authors: Sanjeev Agarwal; R Kenneth Teas

Exploring consumer experiences with a service brand
pp. 257-268(12)
Authors: Aron O'Cass; Debra Grace

An examination of pricing accuracy at retail stores that use scanners
pp. 269-278(10)
Author: Richard Clodfelter

Do high prices signal high quality? A theoretical model and empirical results
pp. 279-288(10)
Authors: Jukti K Kalita; Sharan Jagpal; Donald R Lehmann