Journal of Product and Brand Management

Brand-country of origin (COO) knowledge and COO image: investigation in an emerging franchise market
pp. 144-155(12)
Authors: Paswan, Audhesh K; Sharma, Dheeraj

The relationships among perceived quality, perceived risk and perceived product value
pp. 156-167(12)
Authors: Snoj, Boris; Korda, Aleksandra Pisnik; Mumel, Damijan

Dimensionalising on- and offline brands' composite equity
pp. 168-179(12)
Authors: Christodoulides, George; Chernatony, Leslie de

Comparing double jeopardy effects at the behavioral and attitudinal levels
pp. 180-191(12)
Authors: Bandyopadhyay, Subir; Gupta, Kunal

Effect of price on the diffusion of cellular subscriptions in Finland
pp. 192-199(8)
Authors: Karine, Eeva-Mari; Frank, Lauri; Laine, Kalle

Consumers' perception of odd-ending prices with the introduction of the Euro
pp. 200-210(11)
Authors: Guido, Gianluigi; Peluso, Alessandro