Journal of Product and Brand Management

Brand-country of origin (COO) knowledge and COO image: investigation in an emerging franchise market
pp. 144-155(12)
Authors: Paswan A.K.; Sharma D.

The relationships among perceived quality, perceived risk and perceived product value
pp. 156-167(12)
Authors: Snoj B.; Korda A.P.; Mumel D.

Dimensionalising on- and offline brands' composite equity
pp. 168-179(12)
Authors: Christodoulides G.; Chernatony L.d.

Comparing double jeopardy effects at the behavioral and attitudinal levels
pp. 180-191(12)
Authors: Bandyopadhyay S.; Gupta K.

Effect of price on the diffusion of cellular subscriptions in Finland
pp. 192-199(8)
Authors: Karine E-M.; Frank L.; Laine K.

Consumers' perception of odd-ending prices with the introduction of the Euro
pp. 200-210(11)
Authors: Guido G.; Peluso A.