Pricing and pirate product market formation

Author: Papadopoulos T.

Source: Journal of Product and Brand Management, Volume 13, Number 1, 2004 , pp. 56-63(8)

Publisher: Emerald Group Publishing Limited

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Abstract:

Explores the relationship between legitimate product pricing, copyright law enforcement and the formation of black markets for pirate products. The analytical framework is illustrated using the market for sound recordings as a case study. Investigates copyright owner strategies to combat piracy, including price discounting to establish a legitimate market and lobbying for increased enforcement and infringement penalties. An elementary regression model is employed to examine the empirical relationship between legitimate sound recording price, black market distribution channels and piracy. The empirical model supports the hypotheses that piracy is directly related to legitimate price and the size of black markets.

Keywords: Pricing; Marketing Environment; Copyright Law; Music Industry

Document Type: Research article

DOI: http://dx.doi.org/10.1108/10610420410523858

Publication date: 2004-01-01