Journal of Product and Brand Management

Complexity, uniqueness, and similarity in between-bundle choice
pp. 358-376(19)
Authors: Agarwal M.K.; Chatterjee S.

Brand equity's influence on responses to event sponsorships
pp. 377-393(17)
Authors: Roy D.P.; Cornwell T.B.

Effect of perceived brand origin associations on consumer perceptions of quality
pp. 394-407(14)
Authors: Thakor u.V.; Lavack A.M.

Promotional evaluation and response among variety seeking segments
pp. 408-425(18)
Authors: Trivedi M.; Morgan M.S.