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Home / Journal of Product and Brand Management, Volume 10, Number 3

Journal of Product and Brand Management was previously published as Pricing Strategy and Practice.

Publisher: Emerald Group Publishing Limited

Volume 10, Number 3, 2001

Justifying profitable pricing
pp. 141-159(19)
Author: Urbany, Joel E

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Customer satisfaction as an antecedent of price acceptance: results of an empirical study
pp. 160-169(10)
Authors: Huber, Frank; Herrmann, Andreas; Wricke, Martin

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Quality perception and monetary sacrifice: a comparative analysis of discount and fixed prices
pp. 170-184(15)
Authors: Madan, Vibhas; Suri, Rajneesh

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The effects of alternative price promotional methods on consumers' product evaluations and purchase intentions
pp. 185-197(13)
Authors: Munger, Jeanne Lauren; Grewal, Dhruv

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