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Home / Journal of Product and Brand Management, Volume 9, Number 3

Journal of Product and Brand Management was previously published as Pricing Strategy and Practice.

Publisher: Emerald Group Publishing Limited

Volume 9, Number 3, 2000

Managing quality cues for product-line pricing
pp. 150-163(14)
Author: Guiltinan, Joseph P

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Search at different price levels: the impact of knowledge and search cost
pp. 164-178(15)
Author: Smith, Gerald E

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Deal evaluation and purchase intention: the impact of aspirational and market-based internal reference prices
pp. 179-192(14)
Authors: Vaidyanathan, Rajiv; Aggarwal, Praveen; Jr, Donald E Stem; Muehling, Darrel D; Umesh, U.N.

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Brand evaluations: a comparison of fixed price and discounted price offers
pp. 193-207(15)
Authors: Suri, Rajneesh; Manchanda, Rajesh V; Kohli, Chiranjeev S

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