Journal of Product and Brand Management

Beanie Babies: a case study in the engineering of a high-involvement/relationship-prone brand
pp. 78-98(21)
Authors: Morris, Rebecca J; Martin, Charles L

Organizational learning: a critical component to new product development
pp. 99-119(21)
Authors: Saban, Kenneth; Lanasa, John; Lackman, Conway; Peace, Graham

Brand and retailer loyalty: past behavior and future intentions
pp. 120-127(8)
Author: Ewing, Michael T

Does advertising in the UK need older models?
pp. 128-143(16)
Authors: Szmigin, Isabelle; Carrigan, Marylyn