Journal of Product and Brand Management

Brand management in post-NAFTA Mexico
pp. 95-108(14)
Author: Ghosh, Amit K

Fashion involvement, self-monitoring and the meaning of brands
pp. 109-123(15)
Authors: Auty, Susan; Elliott, Richard

Consumption values, sponsorship awareness, brand and product use
pp. 124-136(13)
Author: Pope, Nigel

Positioning brand extensions: implications for beliefs and attitudes
pp. 137-149(13)
Author: Sheinin, Daniel A

The role of mood in price promotions
pp. 150-160(11)
Authors: Hsu, Chung-kue; Liu, Ben Shaw-Ching

Evaluating multidimensional prices
pp. 161-169(9)
Authors: Herrmann, Andreas; Wricke, Martin