Journal of Product and Brand Management

The influence of brand recognition on retail store image
pp. 373-387(15)
Authors: Porter, Stephen S; Claycomb, Cindy

Are store brands perceived to be just another brand?
pp. 388-404(17)
Author: Richardson, Paul S

Targeted promotions using scanner panel data
pp. 405-416(12)
Author: Ghosh, Amit K

Exploring the need for extended research: an investigation of consumer attitudes to product labeling
pp. 417-427(11)
Author: Wright, Len Tiu

A study of brand equity in an organizational-buying context
pp. 428-439(12)
Author: Hutton, James G