Journal of Product and Brand Management

Brand development versus new product development: towards a process model of extension decisions
pp. 13-26(14)
Authors: Ambler, Tim; Styles, Chris

The measurement of cannibalization
pp. 27-39(13)
Authors: Lomax, Wendy; Hammond, Kathy; East, Robert; Clemente, Maria

Dual branding: how corporate names add value
pp. 40-48(9)
Authors: Saunders, John; Guoqun, Fu

The death of brand deference: can brand management stop the rot?
pp. 49-55(7)
Author: Knox, Simon

Integrated brand building using brand taxonomies
pp. 56-63(8)
Author: Chernatony, Leslie de

Rethinking brand management: the role of "brand chartering"
pp. 64-77(14)
Authors: Macrae, Chris; Uncles, Mark David