International Journal of Retail & Distribution Management

Sports celebrity endorsements in retail products advertising
pp. 308-321(14)
Authors: Lear, Karen E.; Runyan, Rodney C.; Whitaker, William H.

The effects of negative information transference in the celebrity endorsement relationship
pp. 322-335(14)
Authors: White, Darin W.; Goddard, Lucretia; Wilbur, Nick

A comparison of four strategies to promote fair trade products
pp. 336-345(10)
Authors: Chen, Shih-Mei; Huddleston, Patricia

Defining brand values through sponsorship
pp. 346-357(12)
Author: Alexander, Nicholas

Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions
pp. 358-369(12)
Authors: Tsiotsou, Rodoula; Alexandris, Konstantinos

Consumer-brand relationships in sport: brand personality and identification
pp. 370-384(15)
Authors: Carlson, Brad D.; Donavan, D. Todd; Cumiskey, Kevin J.