Authors: Jackson, Paul; Sparks, Leigh

Source: International Journal of Retail & Distribution Management, Volume 33, Number 10, 2005 , pp. 766-783(18)

Publisher: Emerald Group Publishing Limited

Abstract:

<B>Purpose</B> - A case study of Marks and Spencer (M&S) in Hong Kong is used to explore aspects of the retail internationalisation process. <B>Design/methodology/approach</B> - The case study is developed from four main sources. First, national and trade press commentary on M&S's internationalisation. Secondly, M&S's publications and statements about their international activities. Thirdly, previous research on M&S in Hong Kong, including work by the authors. Finally, informal interviews with current and former M&S management involved in the Hong Kong development. The case study is organised into a description of phases of exporting, store development and crises. This is followed by a discussion of the key internationalisation issues raised in terms of market entry, maintenance and exit. Conclusions follow. <B>Findings</B> - The study emphasises that internationalisation is a non-linear, ongoing, dynamic activity involving developments, impacts and retrenchment at a variety of levels. Implications for future research in the area are drawn. <B>Research limitations/implications</B> - This is a case study of a particular retailer's internationalisation process in a particular country. The processes in other retailers operating other formats and selling other products and in other countries may be different. Further case studies will allow the generation of a wider understanding of the issues. <B>Originality/value</B> - The case study provides previously unpublished information on the retail internationalisation process as a whole. It encourages other comparative studies and further research into the topic.

Keywords: Hong Kong; International trade; Retailing; United Kingdom

Document Type: Research article

DOI: http://dx.doi.org/10.1108/09590550510622308

Publication date: 2005-10-01

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