Canadian e-commerce

Authors: Michalak W.; Jones K.

Source: International Journal of Retail & Distribution Management, Volume 31, Number 1, 2003 , pp. 5-15(11)

Publisher: Emerald Group Publishing Limited

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Abstract:

Examines the importance of e-commerce in the retail economy. The analysis is placed in the broader context of economic and social change and provides a theoretical framework for evaluating the growth of e-commerce as a major distribution channel. By exploring the results of the recently released "Household Internet survey of Canadian households", the paper documents the actual shopping behaviour of Internet shoppers from a variety of perspectives. The Canadian experience should provide analysis with a series of benchmarks and trends on which to evaluate the adoption of e-commerce in other markets.

Keywords: Electronic Commerce; Consumer Behaviour; Canada

Document Type: Research article

DOI: 10.1108/09590550310457809

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