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Home / International Journal of Service Industry Management, Volume 5, Number 5

Publisher: Emerald Group Publishing Limited

Volume 5, Number 5, 1994

Making Relationship Marketing Operational
pp. 5-20(16)
Author: Gummesson, Evert

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Managing Customer Relationships for Profit: The Dynamics of Relationship Quality
pp. 21-38(18)
Authors: Storbacka, Kaj; Strandvik, Tore; Gr÷nroos, Christian

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Relationship Marketing and Collaborative Networks in Service Organizations
pp. 39-53(15)
Authors: Cravens, David W.; Piercy, Nigel F.

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Relationship Marketing from a Value System Perspective
pp. 54-73(20)
Authors: J³ttner, Uta; Wehrli, Hans Peter

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