International Journal of Service Industry Management

Making Relationship Marketing Operational
pp. 5-20(16)
Author: Gummesson, Evert

Managing Customer Relationships for Profit: The Dynamics of Relationship Quality
pp. 21-38(18)
Authors: Storbacka, Kaj; Strandvik, Tore; Gr÷nroos, Christian

Relationship Marketing and Collaborative Networks in Service Organizations
pp. 39-53(15)
Authors: Cravens, David W.; Piercy, Nigel F.

Relationship Marketing from a Value System Perspective
pp. 54-73(20)
Authors: J³ttner, Uta; Wehrli, Hans Peter