The Journal of Business and Industrial Marketing

Customer service in business-to-business markets: an agenda for research
pp. 309-321(13)
Author: Parasuraman, A

Marketing services: the case of a missing product
pp. 322-338(17)
Author: Grönroos, Christian

Creating competitive advantage in industrial services
pp. 339-355(17)
Authors: Matthyssens, Paul; Vandenbempt, Koen

Case study: service support and capital goods - dissolving the resistance to obtaining product acceptance in new business markets
pp. 356-369(14)
Authors: Lichtenthal, J David; Long, Mary M

Purchasing business services
pp. 370-380(11)
Authors: Fitzsimmons, James A; Noh, Jeonpyo; Thies, Emil

Exploring internal customer service quality
pp. 381-392(12)
Authors: Marshall, Greg W; Baker, Julie; Finn, David W

Eight steps to building a business-to-business relationship
pp. 393-405(13)
Author: Cann, Cynthia W

Marketing service relationships: the role of commitment
pp. 406-423(18)
Authors: Wetzels, Martin; Ruyter, Ko de; van Birgelen, Marcel