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Development of a design performance measurement matrix for improving collaborative design during a design process

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Abstract:

Purpose ‐ The purpose of this paper is to investigate how to measure collaborative design performance and, in turn, improve the final design output during a design process, with a clear objective to develop a design performance measurement (DPM) matrix to measure design project team members' design collaboration performances. Design/methodology/approach ‐ The methodology adopted in this research uses critical literature reviews, in-depth focus group interviews and a questionnaire survey. Findings ‐ The main finding of this study is a DPM matrix that addresses five DPM indicators: efficiency, effectiveness, collaboration, management skill, and innovation, and 25 detailed DPM criteria. It was found that decision-making efficiency is the most important DPM criterion for collaborative design efficiency; plus delivering to the brief for effectiveness; clear team goal/objectives for collaboration; decision-making ability for management skill; and competitive advantage for innovation. Research limitations/implications ‐ As the present study was focused on exploring DPM during a design process, some key DPM criteria which are not measurable during a design development process were not included in this study. The proposed multi-feedback approach for DPM matrix implementation needs to be validated in future research. Practical implications ‐ The DPM matrix can be applied to support a design manager in measuring and improving collaborative design performance during a design process, by reviewing and modifying collaborative design development, identifying the design team strengths and weaknesses, improving team communication, and suggesting suitable responsive actions. Originality/value ‐ The major contribution of this study is the investigation and development of a DPM matrix to measure collaborative design performance during a design process.

Keywords: Design; Design management; Performance measures

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/17410401111101485

Publication date: January 18, 2011

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