ISSN 0736-3761 (Print)
Publisher: Emerald Group Publishing Limited
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns pp. 176-189(14) Authors: Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, Marie-Odile; Eggert, Axel
Dispelling the collective myth of Chinese consumers: a new generation of brand-conscious individualists pp. 190-201(12) Authors: Ye, Lilly; Bose, Mousumi; Pelton, Lou
Family purchase decision making at the bottom of the pyramid pp. 202-213(12) Authors: Chikweche, Tendai; Stanton, John; Fletcher, Richard
Decomposition of cross-country differences in consumer attitudes toward marketing pp. 214-224(11) Authors: Cui, Geng; Lui, Hon-Kwong; Chan, Tsang-Sing; Joy, Annamma
Brand communities for mainstream brands: the example of the Yamaha R1 brand community pp. 225-232(8) Author: Felix, Reto
Social media's emerging importance in market research pp. 233-237(5) Authors: Patino, Anthony; Pitta, Dennis A.; Quinones, Ralph
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