ISSN 0736-3761 (Print)
Publisher: Emerald Group Publishing Limited
Place-based marketing and regional branding strategy perspectives in the California wine industry pp. 5-16(12) Authors: Bruwer, Johan; Johnson, Ray
Identification, uniqueness and art consumption among bicultural consumers pp. 17-25(9) Author: Zolfagharian, Mohammad Ali
The importance of product aspects in choice: the influence of demographic characteristics pp. 26-34(9) Author: Creusen, Mariëlle E.H.
Attitudes of migrants towards foreign-made products: an exploratory study of migrants in Australia pp. 35-42(8) Authors: Poon, Patrick; Evangelista, Felicitas; Albaum, Gerald
A qualitative study of mother-adolescent daughter-vicarious role model consumption interactions pp. 43-56(14) Authors: Gavish, Yossi; Shoham, Aviv; Ruvio, Ayalla
The grandparent consumer: a financial "goldmine" with gray hair? pp. 57-63(7) Authors: Tootelian, Dennis H.; Varshney, Sanjay B.
Selective marketing to environmentally concerned wine consumers: a case for location, gender and age pp. 64-75(12) Authors: Barber, Nelson; Taylor, D. Christopher; Strick, Sandy
The aging of Aquarius pp. 76-81(6) Authors: Ferguson, Rick; Brohaugh, Bill
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