ISSN 0736-3761 (Print)
Publisher: Emerald Group Publishing Limited
The quest for the fortune at the bottom of the pyramid: potential and challenges pp. 393-401(9) Authors: Pitta, Dennis A.; Guesalaga, Rodrigo; Marshall, Pablo
Integrated approach to understanding consumer behavior at bottom of pyramid pp. 402-412(11) Authors: Subrahmanyan, Saroja; Gomez-Arias, J. Tomas
Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers pp. 413-418(6) Authors: Guesalaga, Rodrigo; Marshall, Pablo
Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global "umbrella brands", and responsible marketing pp. 419-429(11) Authors: Wood, Van R.; Pitta, Dennis A.; Franzak, Frank J.
Lessons for successful BOP marketing from Caracas' slums pp. 430-438(9) Author: Ireland, John
Crossing the bridge to poverty, with low-cost cars pp. 439-445(7) Authors: waeyenberg, Sofie Van den; Hens, Luc
Understanding key factors in social enterprise development of the BOP: a systems approach applied to case studies in the Philippines pp. 446-454(9) Authors: Nielsen, Christine; Samia, Patricia M.
Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context pp. 455-462(8) Authors: Sridharan, Srinivas; Viswanathan, Madhu
Does marketing undermine public health? pp. 473-475(3) Authors: Royne, Marla B.; Levy, Marian
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