ISSN 0736-3761 (Print)
Publisher: Emerald Group Publishing Limited
Mistaking a marketing perspective for ethical analysis: when consumers can't know that they should want pp. 383-384(2) Author: Rotfeld, Herbert Jack
Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice pp. 385-394(10) Author: Fugate, Douglas L.
The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty pp. 395-405(11) Author: Anisimova, Tatiana Anatolevena
The elderly's internet usage: an updated look pp. 406-418(13) Authors: Reisenwitz, Tim; Iyer, Rajesh; Kuhlmeier, David B.; Eastman, Jacqueline K.
Innovation resistance among mature consumers pp. 419-427(9) Authors: Laukkanen, Tommi; Sinkkonen, Suvi; Kivijärvi, Marke; Laukkanen, Pekka
Firms' complaint handling policies and consumer complaint voicing pp. 428-437(10) Author: Huppertz, John W.
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