Journal of Consumer Marketing

A profitable new definition of health
pp. 5-7(3)
Authors: Myers, Susan W.; Stafford, Marla Royne

A measure for Christmas spirit
pp. 8-17(10)
Author: Clarke, Peter

Women: segmenting the home fitness equipment market
pp. 18-26(9)
Authors: McKechnie, Donelda S.; Grant, Jim; Korepina, Victoria; Sadykova, Naila

The effects of multiple-ads and multiple-brands on consumer attitude and purchase behavior
pp. 27-35(9)
Authors: Teng, Lefa; Laroche, Michel; Zhu, Huihuang

Consumer attitudes toward counterfeits: a review and extension
pp. 36-47(12)
Authors: Matos, Celso Augusto de; Ituassu, Cristiana Trindade; Rossi, Carlos Alberto Vargas

The total package: loyalty marketing in the world of consumer packaged goods (CPG)
pp. 48-56(9)
Authors: Hlavinka, Kelly; Gomez, Leopoldo