ISSN 0736-3761 (Print)
Publisher: Emerald Group Publishing Limited
Value chains in health care pp. 451-464(14) Authors: Pitta, Dennis A; Laric, Michael V
The demand chain as an integral component of the value chain pp. 465-475(11) Authors: Walters, David; Rainbird, Mark
Positioning strategies in the value-added chain of the biopharmaceutical sector: the case of UK SMEs pp. 476-485(10) Author: Gurău, Călin
Customer value-chain involvement for co-creating customer delight pp. 486-496(11) Authors: Mascarenhas, Oswald A; Kesavan, Ram; Bernacchi, Michael
Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh-meat sector pp. 497-509(13) Authors: McEachern, Morven G; Schröder, Monika J.A.
Maintaining positive returns in the value and supply chain: applying tomorrow's marketing skills pp. 510-519(10) Authors: Pitta, Dennis A; Franzak, Frank J; Little, Michael W
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