Journal of Consumer Marketing

Misplaced marketing: Who do you hire when the advertising audience isn't you?
pp. 87-89(3)
Author: Rotfeld H.J.

Exploring motivations for consumer Web use and their implications for e-commerce
pp. 90-108(19)
Authors: Joines J.L.; Scherer C.W.; Scheufele D.A.

Actively influencing consumer loyalty
pp. 109-126(18)
Authors: Divett M.; Crittenden N.; Henderson R.

Compulsive buying behavior
pp. 127-138(12)
Authors: Shoham A.; Breni M.M.

Typology of online shoppers
pp. 139-156(18)
Authors: Kau A.K.; Tang Y.E.; Ghose S.

Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong
pp. 157-169(13)
Authors: Prendergast G.; Wong C.