Journal of Consumer Marketing

Misplaced marketing Meanwhile, at the service desk: "Hello!Is anyone here?"
pp. 573-575(3)
Author: Rotfeld, Herbert Jack

Internet real estate information: are home purchasers paying attention to it?
pp. 575-590(16)
Authors: Littlefield, James E; Bao, Yeqing; Cook, Don L

Co-branding: brand equity and trial effects
pp. 591-604(14)
Authors: Washburn, Judith H; Till, Brian D; Priluck, Randi

A phenomenological investigation of Internet usage among older individuals
pp. 605-616(12)
Authors: Trocchia, Philip J; Janda, Swinder

Credit card consumers: college students' knowledge and attitude
pp. 617-626(10)
Authors: Warwick, Jacquelyn; Mansfield, Phylis