Journal of Consumer Marketing

Misplaced marketing - A best buy in advertising: schools selling students as media audiences
pp. 534-536(3)
Author: Curran, Catharine M

Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence
pp. 536-557(22)
Authors: Kropp, Fredric; Lavack, Anne M; Holden, Stephen J.S.

Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
pp. 558-575(18)
Authors: Straughan, Robert D; Roberts, James A

Dissatisfied consumers who complain to the Better Business Bureau
pp. 576-589(14)
Authors: Fisher, James E; Garrett, Dennis E; Arnold, Mark J; Ferris, Mark E

Targeting children online: Internet advertising ethics issues
pp. 590-602(13)
Authors: Austin, M Jill; Reed, Mary Lynn

Assessing organizational attributes contributing to marketing excellence in American professional sport franchises
pp. 603-615(13)
Authors: Irwin, Richard L; Zwick, D; Sutton, William A