ISSN 0736-3761 (Print)
Publisher: Emerald Group Publishing Limited
Biased attributions of a price increase: effects of culture and gender pp. 9-23(15) Author: Maxwell, Sarah
Consumer preferences for forthcoming innovations: the case of high definition television pp. 24-41(18) Author: Sultan, Fareena
An international analysis of emotional and rational appeals in services vs goods advertising pp. 42-57(16) Authors: Albers-Miller, Nancy D; Stafford, Marla Royne
Urban versus suburban consumers: a contrast in holiday shopping purchase intentions and outshopping behavior pp. 58-73(16) Author: Smith, Michael F
The internationalization of professional business service franchises pp. 74-85(12) Authors: Alon, Ilan; McKee, David L
Diversity in large firm international franchise strategy pp. 86-95(10) Author: Connell, John
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