Journal of Consumer Marketing

The acceptance and diffusion of new consumer durables: differences between first and last adopters
pp. 323-342(20)
Authors: Martinez, Eva; Polo, Yolanda; Flavián, Carlos

Product experience and consumer product attribute inference accuracy
pp. 343-357(15)
Authors: Mason, Kevin; Bequette, Joyce

Barriers to the adoption of really-new products and the role of surrogate buyers
pp. 358-371(14)
Authors: Aggarwal, Praveen; Cha, Taihoon; Wilemon, David

Leaving home: brand purchase influences on young adults
pp. 372-385(14)
Author: Feltham, Tammi S

The efficiency of franchising in the residential real estate brokerage market
pp. 386-396(11)
Authors: Anderson, Randy I; Fok, Robert

The use of franchising as a growth strategy by US restaurant franchisors
pp. 397-407(11)
Author: Sen, Kabir C