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Publisher: Emerald Group Publishing Limited

Volume 15, Number 3, 1998
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The influence of consumption situation and product involvement over consumers' use of product attribute
pp. 220-238(19)
Authors: Quester, Pascale G; Smart, Justin

Parsimonious measurement of customer satisfaction with personal service and the service setting
pp. 239-253(15)
Authors: Nicholls, J.A.F.; Gilbert, G Ronald; Roslow, Sydney

The Delphi Process: a strategic branding methodology
pp. 254-264(11)
Author: Chevron, Jacques R

Green marketing of cosmetics and toiletries in Thailand
pp. 265-281(17)
Authors: Johri, Lalit M; Sahasakmontri, Kanokthip

Case study: information technology at Jackson Hewitt Tax Service
pp. 282-289(8)
Author: Grunberg, Daniel B

A note on applying retail location models in franchise systems: a view from the trenches
pp. 290-296(7)
Authors: Schneider, Kenneth C; Johnson, James C; Sleeper, Bradley J; Rodgers, William C

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