Journal of Consumer Marketing

Marketplace 2000: riding the wave of population change
pp. 271-275(5)
Author: Dychtwald, Maddy Kent

Aging consumers and their effects on the marketplace
pp. 276-281(6)
Author: Leventhal, Richard C

Targeting the mature market: opportunities and challenges
pp. 282-293(12)
Authors: Moschis, George P; Lee, Euehun; Mathur, Anil

Older markets and the new marketing paradigm
pp. 294-302(9)
Author: Wolfe, David B

Smashing old stereotypes of 50-plus America
pp. 303-309(7)
Author: Silvers, Cary

Creative strategies for connecting with mature individuals
pp. 310-322(13)
Authors: Nielson, John; Curry, Kathy