Journal of Consumer Marketing

The relationship of reputation and credibility to brand success
pp. 5-10(6)
Authors: Herbig, Paul; Milewicz, John

Measuring customer-based brand equity
pp. 11-19(9)
Authors: Lassar, Walfried; Mittal, Banwari; Sharma, Arun

The future of consumer branding as seen from the picture today
pp. 20-41(22)
Authors: Boze, Betsy V; Patton, Charles R

Brand name strategies in the service sector
pp. 42-50(9)
Authors: Turley, L W; Moore, Patrick A

Understanding brand equity for successful brand extension
pp. 51-64(14)
Authors: Pitta, Dennis A; Katsanis, Lea Prevel

A vision for the year 2000: brand asset management
pp. 65-82(18)
Author: Davis, Scott