Journal of Services Marketing

Service with personality: a note on generalizing personality across services contexts
pp. 467-474(8)
Authors: Spielmann, Nathalie; Babin, Barry J.

The influence of culture and market orientation on services brands: insights from Irish banking and retail firms
pp. 475-488(14)
Authors: Wallace, Elaine; Chernatony, Leslie de

Achieving customer satisfaction in services firms via branding capability and customer empowerment
pp. 489-496(8)
Authors: O'Cass, Aron; Ngo, Liem Viet

The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
pp. 497-508(12)
Authors: Schlager, Tobias; Bodderas, Mareike; Maas, Peter; Cachelin, Joël Luc

Re-examining the effect of service recovery: the moderating role of brand equity
pp. 509-516(8)
Author: Huang, Min-Hsin

How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement
pp. 517-527(11)
Authors: Boisvert, Jean; Ashill, Nick J.

Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability
pp. 528-539(12)
Authors: Sok, Phyra; O'Cass, Aron