ISSN 0887-6045 (Print)
Publisher: Emerald Group Publishing Limited
The future of services marketing: forecasts from ten services experts pp. 107-121(15) Authors: Grove, Stephen J.; Fisk, Raymond P.; John, Joby
How intangibility affects perceived risk: the moderating role of knowledge and involvement pp. 122-140(19) Authors: Laroche, Michel; Bergeron, Jasmin; Goutaland, Christine
Direct marketing in non-profit services: investigating the case of the arts industry pp. 141-160(20) Authors: Arnold, Mark J.; Tapp, Shelley R.
Exploring managers' implicit theories of atmospheric music: comparing academic analysis to industry insight pp. 161-184(24) Author: Areni, Charles S.
An empirical examination of factors influencing the internationalization of service firms pp. 185-201(17) Authors: Javalgi, Rajshekhar (Raj) G.; Griffith, David A.; White, D. Steven
The relationship of differential with perceived quality and behavioral intentions pp. 202-219(18) Authors: Swanson, Scott R.; Davis, J. Charlene
Receive new issue alert