Journal of Services Marketing

ISSN 0887-6045

Publisher: Emerald Group Publishing Limited

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By this: publisher
In this subject: Business

Volume 16, Number 5, 2002
Special issue: Promotion of services

Addressing services' intangibility through integrated marketing communication: an exploratory study
pp. 393-411(19)
Authors: Grove S.J.; Carlson L.; Dorsch M.J.

Promoting services via the Internet: new opportunities and challenges
pp. 412-423(12)
Author: Zinkhan G.M.

Services communications: from mindless tangibilization to meaningful messages
pp. 424-431(8)
Author: Mittal B.

Selecting and promoting service encounter elements in passenger rail transportation
pp. 432-442(11)
Authors: Tripp C.; Drea J.T.

A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis
pp. 443-459(17)
Authors: Bang H-K.; Moon Y.S.

Integrating advertising theories with conceptual models of services advertising
pp. 460-468(9)
Author: Mortimer K.

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