ISSN 0887-6045 (Print)
Publisher: Emerald Group Publishing Limited
Service intangibility and its impact on consumer expectations of service quality pp. 9-26(18) Author: Bebko, Charlene Pleger
Internal marketing and supply chain management pp. 27-43(17) Author: Lings, Ian N.
Were banks marketing themselves well from a segmentation perspective before the emergence of scientific inquiry on services marketing? pp. 44-62(19) Author: Germain, Richard
What is a professional service? A conceptual review and bi-national investigation pp. 63-82(20) Authors: Thakor, Mrugank V.; Kumar, Anand
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